![]() ![]() ![]() Behind the counter, the MAC approach was notably different. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. ![]() MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders. It is a part of the MAC Powder Kiss collection.MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. First they launched their Lipstick collection followed by the eye shadow and liquid lipsticks collection. ![]() If interested, please check out Must-have MAC eyeshadows for every skin tone. MAC described “Lens Blur” as a bright rich violet. A pillow-soft, matte, pressed-powder eye shadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect on lids. It is a soft-matte, cool tone berry color eye shadow. MAC ‘Lens Blur’ Powder Kiss Soft Matte Eye Shadow has a gorgeous matte berry color with cool undertones. It had a soft consistency that was slightly powdered yet felt more velvety, almost smooth to the touch, but not as opaque as I was expecting. It provided semi-opaque, buildable color coverage. I love this powdery eyeshadow and glides smoothly across the lid. However, it is not as pigmented as it looks in the pan. So, on medium to deep skin tones, this color might not show up well. #Mac kiss soft matte eye shadow pro lens blur skin But there are other ways you can still pull it off. You can apply a light foundation on your lid to help this color appear in its original form. You might need a generous amount of shadow for application unless you want to throw a soft color on eyelids in a jiffy. MAC describes it further, the velvet comfort you love on your lips – now for your lids. Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. Enwrap eyes with pillow-soft, matte color using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, the luxurious formula smooths onto lids with unbelievable slip. Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft, and gliding texture. This next-generation matte formula is available in lip-toned colors translated for the eyes. I was looking for a good deep berry color eye shadow under my budget. Last year Black Friday there was a deal on the MAC website for 40% off on eyes.
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